The below is an extract from the lead article in our latest quarterly eBook, Focus on Enterprise AV. For free access to the complete article and the rest of the publication, please click here.
Defining enterprise AV is like trying to catch a cloud and pin it down, to quote a beloved film that turns 60 this year [The Sound of Music – ed]. However, a solid picture can still be painted by adding up the sum of its parts. AVIXA, for example, classifies enterprise AV as a vertical market, albeit of a different nature to other verticals such as hospitality, education or retail.
“We use the term ‘corporate’ rather than ‘enterprise AV’,” says Peter Hansen, economist for AVIXA. “Corporate is really an environment that is a component of all vertical markets. There’s no perfect way to divide these up, but we find this delineation aligns best to how the channel serves the various pro AV end users.”
Corporate is pro AV’s largest vertical market, at $71.8bn in 2024 and $76.2bn in 2025, according to AVIXA’s 2024 Industry Outlook and Trends Analysis (IOTA) report, which put the five-year CAGR from 2024 to 2029 at 4.9 percent.
STRONG GROWTH
Hansen highlights how well the corporate AV market is doing, despite past fears of an office exodus due to remote work. While he feels it’s still doing worse than the pro AV market overall, he says 4.9 percent per year is still strong growth. “The biggest trend or threat to watch for is the disruption this space has seen in the last five years,” he explains. “Yes, spending is strong and growing, but it’s not happening the way it used to. The move to remote followed by the return to hybrid has led to a myriad of new technologies, needs, and norms.”
Florian Rotberg, founder and owner of Invidis Consulting, agrees that enterprise AV is not as well-defined as other market segments, noting that it overlaps with IT and building automation. “From a digital signage market perspective, enterprise AV includes touchpoint concepts such as conference rooms, lobby screens, KPI boards, door signage and wayguiding, but also menu boards in canteens,” he explains. “In a broader definition it includes NOC/command & control and video walls in R&D facilities.”
Rotberg highlights that reliable market data is difficult to get in this space, as most screen vendors have a hard time tracking where and how screens are used with end-customers. “As a rule of thumb, every second digital signage screen is installed in the retail environment, while enterprise AV stands for approximately a tenth of the market. Diving deeper into certain product categories, this share may differ a lot. Large USD 100k+ MicroLED video walls are primarily installed in enterprise AV.”
Scarlett Woodford, head of collaboration at Futuresource Consulting, expects video conferencing market volumes to increase by 8 percent from 2024 to 2025, a figure that includes video bars, meeting room cameras, controllers, computers, and integrated codec. “Video bars will see the most growth, with all-in-one models representing a relatively cost-effective way for enterprises to equip meeting rooms with audio and video functionalities,” she says.
For free access to the complete article and the entire Focus on Enterprise AV publication, click here.
