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AV firms Shooting Partners and Anna Valley amalgamate under one brand

Move motivated by the convergence of the audio-visual and broadcast sectors and the increasing use of professional camera equipment in the events and corporate markets

Sister companies, Shooting Partners and Anna Valley, announced today that the two businesses have merged under the Anna Valley brand which has been redesigned to represent a broader service offering and modern style.  A new, responsive website has also been created to support the new brand.

The two companies were subsidiaries of the Shooting Partners Group, which launched in 1989 as a camera-hire business and expanded to include AV technology with the acquisition of Anna Valley in 2000.  This announcement comes three years after the Shooting Partners Group underwent a management buyout and follows considerable business growth in existing and new markets.  As well as establishing a new AV integration business unit and significantly increasing their rental business year-on-year, in 2017 the group also purchased live event specialists, Matrix UK Solutions which remains unaffected by this rebrand.

The decision to bring Shooting Partners into the Anna Valley stable is motivated by a number of factors, including the convergence of the audio-visual and broadcast sectors and the increasing use of professional camera equipment in the events and corporate markets.  While Shooting Partners was dedicated to providing video equipment rental services to the broadcast and video production sector, under the Anna Valley name the company’s full suite of products and solutions will be exposed to the entire group’s client base.  The rebrand will also address brand confusion in markets where both Shooting Partners and Anna Valley previously operated, particularly in the entertainment sector.

Anna Valley will now offer an end-to-end, production-to-presentation service, providing the expertise and technology for innovative video projects.  Under the new brand, Anna Valley’s entire business will be focused on ‘The Show’ and the company will provide audio-visual technology and expertise to corporate and broadcast markets and their agencies for every kind of show.  Whether you’re showing off your new products, creating show-stopping entertainment or showing the way to the car park, Anna Valley enables every show, in whatever form it takes, to realise the ambitions of its demanding creators and earn the delight of its deserving audiences.

“2019 marks our thirtieth year of operation in the video production and AV sectors,” said Anna Valley MD, Steve Jones. “The company has grown significantly over the last three decades and it’s appropriate for the brand to be updated to reflect our current state, future plans and changes in the market.  We believe that combining our considerable video production expertise, knowledge and technology with our equally impressive capabilities in the audio-visual presentation industry will strengthen our position in the market and improve our ability to provide the very best video technology support in any sector.”

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