The Riedel Group has announced its investment in APEX Stabilizations, an Austrian manufacturer of high-quality camera stabilisation solutions (gimbals), broadening its range of services and gaining access to specialised expertise.
As part of the partnership, APEX Stabilizations will become part of the Riedel Group, but will remain an independent company. Together, the partners intend to leverage their respective strengths.
Established in Vienna in 2019, APEX’s systems are primarily used for shots from helicopters, cars, boats, or cranes for the production of live TV, commercials, and films.
Riedel believes that, as a global player, it provides APEX with the opportunity to utilise its global sales and service network, in turn gaining an experienced and skilled team, as well as access to new markets.
The partnership will also create synergies at the development hubs in Vienna, benefiting partners and customers alike, Riedel says.
Both companies can draw on many years of experience in the media and entertainment industry. By sharing ideas and technologies, Riedel and APEX aim to continuously improve their products and jointly develop innovative solutions.
Thomas Riedel, founder and CEO of the Riedel Group, said: “I firmly believe in the innovative technologies of the Viennese pioneers at APEX. Investments in such specialised technology are investments in our future and open up new niches in our core markets. Cameras with APEX stabilisation are already being used in many large-scale productions we are involved in — and with APEX as part of the Riedel Group, we will be able to create even more comprehensive offerings for our customers.”
Thomas Schindler, managing director, APEX Stabilizations, added: “Whether for live events, film productions, or TV broadcasts, the solutions of our two companies have become an integral part of the modern media landscape and have often excelled together, most recently at the games in Paris. By joining forces, we will develop innovative products that set new standards in terms of both image quality and smooth communication.”
