APEX has named Merging Select as its exclusive distributor for Portugal. Founded by João Velhinho, Merging Select has established a reputation in the Portuguese professional audio market for technical training and after-sales support, serving the live rental market and installation projects ranging from theatres and stadiums to hospitality and retail environments.
The appointment adds APEX to a portfolio that includes NEXO, Yamaha, Radial Engineering, Earthworks and Steinberg.
Val Gilbert, sales director at APEX, said: “João and the team are known for investing in enduring relationships with the brands they represent. With their deep technical expertise and excellent service, we’re confident that we’re working with the right partner to secure a lasting place for CloudPower amplifiers in the Portuguese market.”
João Velhinho, commercial director at Merging Select, added: “Integrators are ready to look at alternative amplifiers, and with its audio quality, built-in DSP, and remote control capability, this is a compelling option. As their range grows, we see many opportunities for APEX in Portugal in the coming years.”
APEX says the appointment marks the latest step in its international expansion across the Iberian Peninsula.
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