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BrightSign drives content at China’s largest car showroom

BrightSign HD220 digital signage players are delivering synchronised playback across 700 screens over five floors at China's largest vehicle showroom, AKD Luxury Cars.

China’s largest vehicle showroom, AKD Luxury Cars Mall, has opted for BrightSign HD220 players to drive content to 700 screens located around at the 12,000sqm facility.

The brand new car dealership in Shenzen opened in 2013 to accommodate 3000 luxury vehicles and is a magnet for car enthusiasts amongst China’s fast growing affluent professional community. It specialises in high-end used cars, including exclusive marques like Bentley and Lamborghini as well as luxury brands like Mercedes Benz, BMW, Porsche, Lexus, Land Rover and Audi.

“Our clients are highly fashion conscious and AKD caters for them by providing a first class car buying environment that compares favourably with an exclusive shopping mall,” commented William Ng of AKD Luxury Cars Mall.

AKD Luxury Cars engaged Chinese digital signage specialist CAS Group for support in implementing the solution. “AKD wanted to create a real impression with the screens in its showroom, so it was absolutely essential that every screen works perfectly all day every day,” commented Anson Ng, managing director of the CAS Group. “With over 100 screens on each floor, a single screen that is blank or isn’t perfectly synchronised with the neighbouring displays looks really bad. We recommended BrightSign HD220 players because they are totally reliable.”

The new AKD Luxury Cars Mall features 700 42in displays fitted to the front and back of each pillar on every floor of the showroom. The screens are powered by 350 BrightSign players, each driving two screens via a 1×2 HDMI splitter. Each floor plays its own content, which is identical on each screen on that floor. Synchronisation between the screens is said to be flawless – every screen shows the same video at exactly the same time, and is controlled and synchronised through the showroom Intranet and BrightAuthor software. The CAS Group provided the players, programmed the players and tested the installation to ensure that it was working flawlessly.

“It was straightforward to set up the synchronisation through the file networking provided by the supporting BrightAuthor content management software,” added Ng. “Content is stored on an SD card on the player and regularly refreshed from the central server via the showroom’s Intranet. AKD sources content from the manufacturers of the vehicles it sells, and also creates its own content.”