Re-Sauce, is a global business consultancy specialising in sales strategy, sales introductions, marketing and PR. Founded in 2020, CEO Gordon Dutch was a former owner of a number of award-winning businesses, including Prestige Audio, a specialist UK AV integrator, BBG a leading European AV Distributor and Peerless-AV. Dutch was inducted into Installation’s Half of Fame in 2017, and sister publication SCN’s 2025 Hall of Fame. Re-Sauce recently announced the appointment of Beky Cann, former director of global PR at Peerless-AV as the company’s new head of global PR & marketing.
Gord, you’ve been in and around AV for even longer than I have – and that’s saying something! Give our readers a breakdown of your early days working in car audio, through BBG and Peerless – plus when our paths first crossed in the mid-90s when you were working with Nakamitchi.
GJD: Indeed Rob, I actually started my AV career as one of the owners of Prestige Car Audio, which later on became Prestige Audio. We were one of the first “high-end” retailers of car audio and home audio, and with an A-list client base. We also worked with McLaren, Aston Martin and others. At that time (1993) I started BBG Distribution, which became a leading UK AV Distributor and so I sold my shares in the retail chain to concentrate on that. We were exclusive to a number of quality AV brands, including Nakamichi, and so we ended up with our own shop-in-shop areas at Harrods, Selfridges, John Lewis and others. We won a shed load of awards, which is when I first met you in 1995. I then sold BBG to Peerless and became one of the owners of Peerless-AV in 2009 (which, of course, you PR-ed for on the resi side, when you were running Bigger Boat PR!), launching them across EMEA and globally – which is how I met Beky.
Beky, how come you ended up working with Gordon again?
BC: Prior to Gordon bringing me on board originally for Peerless-AV in EMEA, I was working with Neesham PR a leading B2B Tech Agency for 10 years where I worked with electronics and embedded clients. I had gradually moved into the pro AV and digital signage space, working with clients such as Screen Media Expo, 3M Touch Systems, TVone, BrightSign, Magenta Research and ZeeVee. I joined Peerless-AV as director of PR & communications EMEA just after the re-brand and helped them build awareness and visibility, appointing PR partners regionally to support entry into new markets. I grew within the business and was promoted to director of global PR and had some fantastic opportunities, including launching and growing the AV Showcase at Lord’s, coordinating the infamous Peerless-AV “party” at ISE and collaborating with the corporate marketing team to organise panels at US tradeshows such as InfoComm. But I wanted more. I missed working across different brands and ultimately wanted to start my own PR consultancy business. I had seen what great work Gordon and the team were doing at Re-Sauce, reached out for a chat and there was an opportunity for us to work together again, so here I am as head of global PR & marketing at Re-Sauce.
Gord, I seem to remember you retired / semi-retired a few years ago. Explain why you returned with Re-Sauce… Itchy feet, a love of AV, or a bit of both?
GJD: A little of everything to be honest Rob. I stepped back as an EVP of Peerless-AV in 2016, but I stayed on as a “Non-Exec” until 2019. When Covid hit, I had to find something to keep me sane and so I started Re-Sauce with Lee Baker (former COO and shareholder in Midwich Group plc) and Ian Sempers (Former owner of Medium, which he sold to Exertis). Once we started working together, I realised just how much I missed the industry and all the friends I had made and so I spent more and more time on Re-Sauce, eventually bought Lee and Ian out and, most recently, brought Beky on board.
You’re pulling together a number of very interesting AV vendors. Tell me a little about your ethos when deciding whether to work with companies.
BC: Prior to me joining Re-Sauce, Gordon had already worked with some top brands, like HYPERVSN and DTEN. However, it was really the PR work for PlexusAV, D-Tools and Pufferfish that saw Gordon struggling to keep up with the workload and why I stepped in. PlexusAV is pioneering open-standard IPMX-certified AVoIP solutions for the pro AV market and they just had their most successful ISE. D-Tools is an amazing software platform that recently signed some of the world’s largest AV Integrators. Pufferfish is in the middle of a complete refresh but wowed visitors at ISE with its Puffersphere. All of these brands are exciting to work with, and since Gordon wanted to concentrate more on the sales side of the business, he asked me to come on board to handle the Press, PR and marketing side.
For those not in the know, Re-Sauce is more than just a PR company. Explain your full offer and how you differ from your competitors
GJD: Yes Re-Sauce is first and foremost a sales strategy business consultancy that offers direct sales introductions as part of our portfolio. Peerless OEM-d for a huge number of the leading brands in pro AV and as a global business was close to all the leading AV consultants, system integrators and VARs, and so that is just one of our USPs. We offer the ability to put our clients in front of their target audience, whoever that might be, and not just locally but globally. I believe that comes through when you read our selection of case studies on the Re-Sauce website.
Plans for 2026 and world domination?
BC: I joined Re-Sauce at the start of January, and that month we re-branded the business and launched a new website. Moving forward we have plans to launch German, French and Spanish versions of the site to really demonstrate the global nature of our business. Through the contacts I brought with me from Peerless-AV, we have Re-Sauce partners in Germany, France and Iberia. Gordon’s contacts brought us partners in LATAM, Middle East and APAC. Plus we are both really well connected in the US and UK. This means we can offer brands a “one stop global business”, where they can deal with just one contact, who can create compelling narratives, communicate across multiple channels, translate into multiple languages, create stunning case studies and award submissions, develop thought leadership strategies and even build websites or help design/build exhibition stands. There isn’t anything we don’t cover. Our network of specialists combine expertise in AV, digital signage and digital workplace technology, to name a few, but our connections are growing and we’re also expanding into broadcast and live events in line with evolving convergence trends. It’s an exciting time – as we saw at ISE.
Finally, how was ISE 2026 for you and your clients?
GJD: ISE 2026 was incredible for Re-Sauce – for our clients and our team who were out in force. Pre-show, Beky and all the Re-Sauce team worked hard to create real engagement for our brands that were showing at ISE and that manifested in a huge amount of cross-media visibility and quality leads. Often when a show grows as big as ISE, quality can drop off, but somehow ISE managed to provide both the volume and quality this year.
BC: From my side, it was great to be back working across different brands and experiencing the show through an independent lens. I could freely walk the halls, soak up the immense energy and atmosphere, attend content and learning sessions and network with an incredible mix of people. Alongside, I was also representing the AVIXA Women’s Council UK as a committee member, and it was fantastic to be part of the first Collective event, which saw 100+ women and allies gather off the show floor.
What’s next for us…well, I am really looking forward to DSS Munich, InfoComm and IBC, as well as more local shows in the calendar. We are having some great conversations and are in a strong, strategic position to grow and deliver exactly what our clients need, which is what Re-Sauce is all about. We become an extension of an internal marketing or leadership team by providing that additional resource for companies, from startups to established brands, whatever their size and individual requirements. Our personal contacts and deep industry knowledge mean we can help accelerate and amplify our brands far beyond their spend. We are all about ROI and delivering results and, ultimately, that can be seen across all the brands we have collectively worked with, past and present.
To find out more about Re-Sauce, you can check out come of their case studies here or reach out to them at [email protected]
