The Sennheiser Group has announced sales of €492.3m in fiscal year 2024. In the year of its 80th anniversary, Sennheiser’s earnings before interest and taxes (EBIT) amounted to €35.8m.
Andreas Sennheiser, co-CEO, said: “2024 was a challenging year for us, as it was for many companies in our industry. The company recorded a slight decline in sales across all regions, totalling 6.6 percent compared to the previous year.”
The development of the individual sales markets varied greatly in the past year: The EMEA region was once again the strongest market in terms of sales, generating total sales of €232.1m – a slight decline of 3.5 percent compared to the previous year. The domestic market in Germany, on the other hand, saw a slight growth of 3.5 percent.
The Americas region recorded a decline of 16.1 percent to €150.5m. The company said that political and economic uncertainties in the US and a subdued consumer climate had a particularly negative impact on demand here.
By contrast, Sennheiser said the APAC region performed well: growth of 2.3 percent to €109.7m – driven by a strong market in China and new sales channels in India – enabled a stable result to be achieved.
Daniel Sennheiser, co-CEO, added: “Our global presence really pays off in turbulent times. It allows us to respond to market developments in a differentiated manner and address them in a targeted way, for example with investments and partnerships tailored to local needs. With our regional teams, we remain close to our customers at all times and can offer them the right solutions.”
In 2024, the Sennheiser Group invested a total of €48.9m – around 10 percent of total sales – in research and development and in the expansion of sustainable business processes. An additional €3.1m was invested in digital transformation: new backend systems and an expanded cloud architecture form the basis for the implementation of digital business models. Sennheiser invested a further €13.7m euros in its own production sites in Germany and Romania, €12.2m euros of which went to the plant in Wedemark near Hanover.
