DAS Audio of America has appointed two new sales representative firms in the United States, adding localised coverage across the Southeast and the Rocky Mountain region.
AVL Alliance, led by principal Nick Dressler, will represent DAS Audio across Arizona, New Mexico, Colorado, Utah, Wyoming, Idaho and Montana. The firm launched on March 1, 2026. Dressler brings 14 years as a freelance audio and lighting technician in the Greater Phoenix area, followed by 16 years in sales and leadership roles at Clearwing Productions, now part of Clair Global.
Luxsonix Group, led by principal Lee Carpenter, takes on Tennessee, North Carolina, South Carolina, Georgia, Alabama and Mississippi.
Michael Palmer, vice president of sales at DAS Audio of America, said: “Lee brings a proven track record of success to the territory, backed by a diverse skill set spanning integration, production, studio and broadcast. We are confident that our partnership with Lee and Luxsonix will thrive and deliver lasting success for years to come.”
Palmer added: “With decades of experience at Clearwing/Clair, Nick brings exceptional expertise and insight to the role. His extensive knowledge and hands-on approach to sales uniquely position him to represent DAS Audio throughout the Rockies and Arizona.”
Dressler added: “Representation works best when we are visible, engaged, and honest about what truly serves the customer. Somewhere along the way, the authenticity of an in-person handshake started to fade, and we started AVL Alliance to bring it back.”
You can subscribe to Installation magazine for free here and the daily newsletter here.
