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Midwich to distribute Bose brands across UK and Ireland

Particular focus on ‘Bose Professional’ and ‘Bose Work’ technology solutions

Midwich has announced a distribution agreement for the UK and Ireland via Square One with Bose, with a particular focus on the company’s ‘Bose Professional’ and ‘Bose Work’ technology solutions.

Bose Professional is dedicated to pro audio ingenuity — including portable PA systems, conferencing solutions, and installed sound systems. Bose Work is a category of solutions designed for Bose’s unified communications (UC) and conferencing technologies.

“The Bose brand is one of the world’s leading and most recognisable in professional audio, so we are delighted to offer our channel partners access to their impressive range of solutions within the ‘Bose Work’ and ‘Bose Professional’ category of products, which features installed and portable solutions for workplaces, houses of worship, lecture halls, restaurants, retail stores, hotels, and more,” said Lee Harris, divisional director, Midwich. “We have a wealth of expertise within our professional audio division at Midwich. They are on hand to provide you with the very best support and advice for every brand and solution across our pro audio portfolio.”

David Farrelly, UK & IRL manager, Bose Professional added: “Here at Bose Professional, we are very happy to announce this partnership with Midwich in the UK & Ireland. We required a value-added distributor to support our direct distribution network and we found in Midwich UK all the necessary characteristics to create a professional and successful collaboration for our future, and we believe that this new relationship will open and support the wider diverse market. Midwich UK is undoubtedly able to offer high quality services and products throughout the United Kingdom & Ireland for both existing and new Bose Professional customers. Looking ahead, we look forward to working with the Midwich team to continue to deliver the very best Bose customer solutions.”