Midwich has secured a distribution partnership with X2O Media to deliver the company’s X2O OneRoom hybrid collaboration platform across the UK and Ireland. The platform is designed to create equitable and immersive experiences for participants in hybrid learning and training sessions, combining life-size remote attendee representation with aligned audio and visual placement.
X2O OneRoom integrates with hardware, room design, and space planning to provide a complete, end-to-end solution, according to Midwich. Through the partnership, Midwich will offer customers support for hardware selection, integration, and deployment, aiming to simplify the creation of fully functional hybrid environments in education and corporate training settings.
Lee Harris, commercial director at Midwich, said: “X2O OneRoom sets a new standard for hybrid learning and training by putting every participant on equal footing – whether in the room or joining remotely. Partnering with X2O Media allows us to deliver a complete solution that combines cutting-edge software with the right hardware and space design, giving our customers the tools to create engaging, inclusive environments.”
Rob Brinklow, director of sales, EMEA & APAC at X2O Media, added: “Midwich is the ideal partner to extend the reach of X2O Media solutions across the UK and Ireland. Their expertise in distribution and AV integration ensures that customers can access the full potential of OneRoom, delivering exceptional experiences in education and corporate training.”
The partnership was announced at Midwich’s headquarters in Diss, Norfolk, during a product launch event earlier this month. OneRoom was also showcased at Tech Xpo 2025, Midwich’s flagship event, where visitors experienced how the platform can transform hybrid learning and communication while seeing how Midwich supports integrated deployments.
