Absen Europe has appointed Mark Mason as business development manager for pro AV, UK and Ireland, as the company looks to expand its presence across both markets.
Mason brings more than 20 years of experience in the pro AV industry, having held senior sales and business development roles across both manufacturer and distributor environments in the UK and Europe. Based in Scotland, he will focus on supporting Absen’s reseller and integration partners and driving project opportunities across verticals including corporate, education, retail and digital out-of-home.
Mark Mason said: “I’m delighted to be joining Absen Europe at such an exciting time of development and growth. Absen’s innovative technology and ambition really stand out, and I’m looking forward to working closely with partners across the UK and Ireland to support their growth and help deliver consistently successful project outcomes.”
Emma Liu, regional president Europe at Absen, added: “Mark brings a wealth of experience and deep understanding of the ProAV market, and his partner-first approach aligns perfectly with our long-term vision. With his expertise strengthening our UK and Ireland team, we’re looking ahead to an exciting year of growth, collaboration and continued success across the region.”
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