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Expo 2020 Dubai gets Smart IP treatment

Genelec has joined forces with Business Finland to showcase its Smart IP networked loudspeaker technology at Expo 2020 Dubai

Genelec has announced that it has partnered with Business Finland to showcase its Smart IP networked loudspeaker technology at Expo 2020 Dubai, which is running until 31 March 2022.

The company revealed a total of eighty-four 4430 Smart IP installation loudspeakers have been installed in Finland’s Snow Cape Pavilion, including a ten-channel immersive loudspeaker array that will reproduce specially commissioned sound art by Finnish composer Emilia Takayama.

More than 100 Finnish companies will be in the pavilion to present solutions in areas such as natural resources and energy, ICT and digitalisation, smart cities, technology, education, health, design and tourism. The pavilion will focus on ‘Sharing Future Happiness’ by highlighting the symbiosis of people, pure nature and technology.

Seventy-four 4430 Smart IP loudspeakers are located in the exhibition area of the pavilion, configured as a custom immersive array, while the other ten 4430s will be handling ‘The Land of Snow’ sound art content in ‘The Gorge’ area of the building. The system is fed via Dante and powered using standard PoE+ network switches, and was designed by Genelec and commissioned by GSL Professional in Dubai, Genelec’s local distribution partner. The system installation and programming were handled by Finland’s Audico Systems.