LG Electronics USA has introduced a new line of high-brightness displays that feature anti-discolouration characteristic technology verified by UL Solutions to help prevent screen yellowing, a common issue for outdoor displays caused by prolonged exposure to sunlight. LG’s innovative anti-discolouration technology simultaneously safeguards display quality and performance stability, ultimately helping extend the lifespan of LG digital signage displays used in outdoor or outdoor-facing environments.
LG is the first in the industry to achieve UL verification for digital signage display anti-discolouration characteristic technology. Using newly developed comprehensive LG testing methodologies and defect-evaluation criteria, UL Solutions independently assessed and verified the new displays. Prior to this, there were no internationally recognised standards or testing methods for measuring a display’s resistance to screen yellowing. In addition to LG’s anti-discolouration technology, the new high-brightness displays all utilise webOS Signage 6.1.
“Through extensive research and development, LG has ensured that we deliver the pinnacle of digital signage experiences. This commitment is underscored by our industry-leading products achieving the inaugural UL verification for anti-discolouration characteristic technology,” said Michael Kosla, senior VP, LG Electronics USA. “LG is dedicated to mitigating inconveniences with proven solutions integrated in our digital signage products, continuously enhancing and evolving customer experience and satisfaction.”
The LG XE3P Series, available in 49-, 55- and 86in screen sizes, is engineered to deliver “stunning visual clarity” in direct sunlight, with a native resolution of 1,920 by 1,080 (FHD) and brightness of up to 3,500 nits. The display’s advanced thermal solutions prevent common issues like black circles, ensuring long-lasting performance, and the XE3P operates within a wide range of temperatures and features an IP56-rated sealed design for reliable operation, protecting against both water and dust – an essential feature for outdoor applications.
Designed especially for window-facing environments, and providing brilliant brightness and “vibrant and dynamic” content, the 75in Window Facing XS4P has a native resolution of 3,840 by 2,160 (UHD) and brightness of up to 4,000 nits. Alongside anti-discolouration technology, window-facing displays require higher nits, as they are exposed to direct sunlight, and maintaining its impressive brightness, the XS4P Series has a lower power consumption compared to RGB panels at the same brightness level.
With its compact size and slim design, the XS4P integrates smoothly into any store’s interior, with a thinner bezel than conventional models, enabling closer installation to windows and offering an improved visual experience for customers. Additionally, standard UHD signage can be attached to the back of the XS4P, allowing it to function as a double-sided display, and the display can be used under a wide range of operating temperatures from 32 degrees Fahrenheit to 104 degrees Fahrenheit. As with the XE3P, conformal coating helps shield the circuit board and power board against water vapour and solid debris, while the self-leveller tool allows for precise display installation.
The 86XF3SK 86in open-frame ultra-high-resolution display, with a native resolution of 3,840 by 2,160 (UHD) and brightness of up to 3,300 nits, delivers visual clarity even in direct sunlight. As an open-frame type, this product enables customers to customise its casing for various applications, making it an ideal solution for large-scale advertising spaces such as bus stops.
In addition to its advanced display capabilities, the 86XF3SK offers enhanced user convenience with an intuitive user interface and supports app development through compatibility with programming interfaces such as HTML, JavaScript, and CSS. The integrated Control Manager, a web-based monitoring solution, allows users to remotely monitor and control displays from their mobile devices or PCs, ensuring efficient management across locations. Designed for diverse outdoor environments, the 86XF3SK is engineered to operate efficiently under a wide range of temperatures, including those typically experienced in direct sunlight.
