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Visionary names western regional sales manager for US

David Lawrence joins Visionary with more than 20 years of experience in sales leadership, operations management and business development in pro AV

Visionary, a leading innovator in the AVoIP industry, has announced the appointment of David Lawrence as western regional sales manager for the US. In this role, Lawrence will be responsible for developing and managing strategic business relationships throughout the western United States, encompassing Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming.

Lawrence joins Visionary with more than 20 years of experience in sales leadership, operations management and business development within the professional audiovisual industry. He most recently served as vce president of sales at The Farm AV, where he spent nearly 12 years in a leadership capacity.

Lawrence said: “My time at The Farm was a significant and impactful experience in my professional career. It provided invaluable insight into the challenges and opportunities facing today’s AV integrators. I am honoured to join Visionary at such a dynamic time in its evolution and look forward to contributing to its continued success by supporting our partners and customers throughout the western region.”

Lawrence’s career also includes key account management roles with Mitsubishi and Electrograph.

Scott Freshman, chief operating officer for Visionary, added: “David’s appointment reflects Visionary’s commitment to investing in experienced talent to support our expanding customer base and integrator network. The western United States is a vital growth area for our organisation, and we are confident that David’s leadership, deep industry knowledge and established relationships will significantly strengthen our presence in this important territory. He is known for his professionalism, thoroughness and integrity, aligning seamlessly with Visionary’s core values.”