Powersoft has announced the promotion of Varun Mahesh Jagger to the newly created role of regional manager for distribution in the EMEIA region.
Jagger joined Powersoft in 2018 and had served as the Italian company’s sales manager for EMEIA (Europe, the Middle East, India and Africa) since 2021.
In his new role, Jagger takes on a broader strategic remit for the region. He will be responsible for overseeing Powersoft’s EMEIA distribution network and will directly manage area sales managers Cosimo Cecchi and Simone Scaramuzza. He will continue to report to Powersoft’s global sales manager (distribution), Fabrizio Romano Bolzoni.
He said: “Powersoft is already seen as an innovative leader for amplifiers across the world. But the perception of the brand, and the knowledge of our products, is not uniform across markets and verticals. Over the mid- to long-term I aim to streamline the distribution network to leverage us for growth across verticals and markets – preparing the sales team for better growth in the region and supporting our distributors and partners to translate Powersoft’s global vision at a local level.
“I look forward to implementing new ideas, building efficiencies and working closely with our partners to deliver sustainable growth across the entire EMEIA region.”
Bolzoni added: “This organisational change reflects our continued commitment to strengthening our presence in key markets and enhancing the support we provide to our distribution partners. With his experience and dedication, we are confident that Varun will play a crucial role in helping our distribution partners grow their businesses while further developing Powersoft’s brand in these strategically important territories.”
