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Sony appoints new European sales director

Henrik Breda has joined Sony as the new European sales director for the Professional Displays and Solutions division

Sony has announced the appointment of Henrik Breda as its new European Sales Director. Breda will be responsible for the development of Sony’s distribution and channel partners and driving the sales strategy for B2B segments such as retail, transport, corporate and education.

“Being able to work for such a recognisable brand as Sony is an ideal place to be able to further promote and strengthen my knowledge in Sales,” said Breda. “Furthermore, to join Professional Displays and Solutions Europe at such a pivotal time, being aware of Sony’s vision and growth plans in this industry, is an exciting opportunity to contribute with my skills and expertise. I’m looking forward to joining a committed and enthusiastic team who will drive the business forward.”

Rik Willemse, head of Professional Displays and Solutions, added, “In addition to Henrik’s extensive experience in the role and industry, his personality and drive is just what the company needs to advance the PD&S division to the next level. His library of knowledge on sales and the industry is highly sort after and imperative in our continued growth journey. A very warm welcome to Henrik in his new role!”