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PPDS appoints new commercial VP for North America

Nick Begleries will spearhead PPDS’ growth and expansion plans in North America, including a significant recruitment drive

PPDS, the exclusive global provider of Philips digital signage solutions, has appointed Nick Begleries, as its new commercial vice president for North America.

Adding more than 25 years of top-level senior AV experience, Begleries’ specialist knowledge of the pro AV market made him a standout choice for this business-critical position, and he will play a crucial role in PPDS’ accelerating phase of growth in the US, with the target of achieving a top three position in the North American marketplace. He will report to Franck Racapé, head of global commercial, and will be responsible for all aspects of PPDS’ North American business.

“Our ambitions for Philips professional displays in the North American market are extremely high and we have been looking for a profile combining great industry knowledge, strong manufacturing experience across all our product categories (Digital Signage, Interactive, dvLED and Hospitality TV), who already has a track record of driving growth and developing an expanding team,” said Racapé.

“Nick ticked all these boxes, and I am really pleased to start our collaboration, with extremely exciting times ahead. With Nick on board, we aim to accelerate our growth exponentially in what will be our most strategic growth region for the coming 2-3 years.”

Begleries added: “I feel that all my previous experience has led me to this position, and I am incredibly motivated and excited about what we can go on to achieve in North America. PPDS has demonstrated a strong understanding of market direction and what pro AV integrators and end users need from a manufacturer. As a result, PPDS has already proven to be a highly disruptive force in North America and in the wider global market, bringing truly world-leading, uniquely innovative solutions to the market, when the market needs them. With TPV, R&D and resources are unparalleled, all of which provide incredible benefits to customers from the initial tender process to post-installation support. I’m honoured to become part of the PPDS journey and to be entrusted with leading the North American business to even greater heights.”