PPDS has named Bruce Wyrwitzke as senior director of sales for North America, taking the lead on the company’s total solutions growth strategy for the region. The promotion follows five years in a sales director role.
Wyrwitzke, entering his 25th year as an AV professional and a former US Air Force officer, will now oversee sales across digital signage, interactive displays, videowalls, dvLED, professional TVs and related hardware and software. His remit also includes defining mid- and long-term strategy, setting sales targets, managing supply chain and service operations, and supporting partners and customers across multiple verticals.
In his new role, he will continue to champion solutions designed to support sustainability initiatives, including the Philips Tableaux ePaper range and the Signage 3650 EcoDesign (QE-Line).
Bruce Wyrwitzke, senior director of sales for North America, said: “Since I walked through the door in 2021, PPDS has been a company which continues to grow and amaze. Today, thanks to our impressive range of Philips Professional Displays and our committed teams, PPDS is a company that’s impossible to ignore. We’re a solid part of the conversation. I’m proud to be entrusted to lead this talented team and our company forward to even greater success.”
Angela Lin, commercial head for North America, added: “Bruce has proved himself to be an accomplished leader and committed member of the PPDS team in North America. The foundations have been laid, and we see some incredible opportunities ahead. On behalf of the entire PPDS team, I wish Bruce every success. It is time to step up to the next level.”
