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Peerless-AV appoints Nixon to UK distribution sales post

Previous roles have been in AV distribution and cloud-based software

Matt Nixon has joined the UK Professional Division of Peerless-AV as distribution channel sales manager. Nixon is responsible for developing and implementing the long-term business strategy, broadening sales opportunities, managing distributor relationships and providing support for the ongoing growth of key accounts.

“Matt is a great asset to the UK team, with the motivation, commitment and people skills needed to successfully manage and develop our distribution network,” said Keith Dutch, managing director – EMEA, Peerless-AV. “He has demonstrated strong customer relationship skills and has a thorough understanding of the AV and IT industry. His energy and experience will help us maintain our UK market-leading position and explore new routes to market with our expanding portfolio.”

Prior to Peerless-AV, Nixon was a commercial consultant at a cloud-based software provider and before that worked as an account manager at a specialist AV distributor. He is also a qualified tennis coach and keen racket sports player.

Commenting on his appointment, Matt said: “I’m enjoying being part of a successful, enthusiastic and productive sales team at Peerless-AV. Distribution sales is where I excel, and I look forward to putting my social and commercial relationship skills into practice with upcoming sales promotions, product training and marketing initiatives.”