Williams AV, the leading provider of assistive communication technology for the professional AV industry, has announced that UK-based Audiologic Ltd has inked a distribution partnership covering the UK and Ireland beginning January 1, 2024. In addition, Williams AV’s Digi-Loop hearing loop products will once again be available in the UK and North American markets beginning January 2024.
The change in distributors and reintroduction of Digi-Loop into key markets is part of Williams AV’s growth strategy, which includes taking a more direct, in-market sales and support approach and accelerating the development of new and existing product offerings.
Over the past three years, Williams AV and Ampetronic have cross-promoted products in North America, the United Kingdom, and Ireland, delivering assistive communication solutions to systems integrators, distributors, and resellers. However, Williams AV, in pursuit of accelerating its growth trajectory, has opted to conclude its distribution agreement with Ampetronic as of December 31, 2023.
President of Williams AV, Brad Kautzer, said:”We have witnessed robust demand for assistive listening and communication products. By making this strategic distribution change now, we aim to accelerate the development of new and existing products, focusing on expanding our Digi-Loop hearing loop product portfolio.”
For more than 47 years, the company has developed innovative assistive communication solutions for assistive listening, intercom, guided tours, interpretation, and entertainment. Over the past several years, the company has expanded its research and development and engineering teams to meet market demand. Williams AV has a full pipeline of products in development that use FM, Wi-Fi, infrared, and digital technologies and is also making investments in Bluetooth Auracast-based solutions to be available as the market is ready to accept this new technology.
“We recognise further opportunities to enhance accessibility and engagement for individuals with hearing loss through hearing loops and other technologie,” continued Kautzer. “Our engineering teams are actively designing full-featured, cost-effective additions to the Digi-Loop product portfolio to make hearing loops even more accessible to various venues. We eagerly anticipate unveiling the latest additions to our hearing loop portfolio at ISE 2024.”
Audiologic Ltd. joins Williams AV’s growing list of international distributors who sell and support the product line. Formerly a sub-distributor of Williams AV products, the company is recognised as a value-added distributor known for its deep expertise in design and project support for integrators, installers, and architects.
“We are thrilled to be a Williams AV partner,” said said Andy Lewis, managing director at Audiologic. “We share the same passion for providing best-in-class solutions to our customers, and this partnership allows us to continue offering a broad range of assistive communication products.”
Williams AV’s global support network is further bolstered by its international technical sales managers based in the UK and Singapore, in conjunction with the US-based TechBlue design and support services team.
Looking ahead to 2024, Kautzer is optimistic: “We anticipate strong demand for assistive communication products in hearing loops. We have a full docket of products in development, and our distribution channel is well-positioned with years of experience. As we enter the new year, we are well-equipped to foster growth in our channel partner’s business while helping people experience clear, intelligible communications in all they do.”