Midwich has announced a series of leadership appointments intended to strengthen its support for the AV channel, build specialist expertise and create opportunities for customers, vendors and reseller partners.
Anton Vidal has been appointed head of channel sales – AV, leading Midwich’s investment in support, technical expertise and commercial opportunities for the channel. Phil Ashby has been promoted to head of channel sales – business development, while Russell Taylor takes on the newly created role of country manager – Scotland & Northern Ireland, becoming the first territory lead within the UK business.
In his new role, Vidal will focus on strengthening Midwich’s AV proposition, with the aim of giving customers and vendor partners access to market insight and the latest technologies shaping the industry. Ashby’s appointment reflects Midwich’s ongoing focus on identifying new opportunities and supporting emerging technologies through commercial engagement. The new country manager role for Scotland and Northern Ireland reflects continued investment in regional support, with Taylor set to work across the wider Midwich Group to strengthen collaboration in both territories.
Ross Floyd, CEO, Midwich UK&I said: “The AV market continues to evolve rapidly, creating new opportunities for our customers and vendor partners. These appointments strengthen our ability to provide specialist expertise, support emerging technologies and deliver the local presence and market insight that our partners value. Anton, Phil and Russell each bring significant experience and will play an important role in helping us continue to grow and support the AV community.”
Anton Vidal added: “As AV solutions become increasingly integrated with collaboration, communication and workplace technologies, customers need specialist support more than ever. I’m excited to lead a team focused on helping partners navigate that change, unlock new opportunities and deliver exceptional experiences for their customers.”
Phil Ashby added: “The AV market continues to present exciting opportunities for growth and innovation. I’m looking forward to working closely with our customers and vendor partners to help identify new opportunities, develop stronger relationships and create long-term success.”
Russell Taylor added: “Scotland and Northern Ireland are important and growing markets for us. I’m delighted to take on this new role and look forward to working with customers, vendors and colleagues across the business to strengthen relationships, support local growth and help partners access the full range of capabilities available across the Group.”
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