Absen has strengthened its UK pro AV focus with three new strategic hires. The company says the move is designed to fuel regional growth plans.
Joining the UK Absen team are:
- Peter Mytton-Bayley – business development executive: With 30 years of experience in consultant and strategic roles within the AV sector, including significant work in corporate and education installations, Mytton-Bayley joins Absen’s UK team to support its market presence. He is tasked with driving the adoption of Absen LED in upcoming projects and champion Absen’s commitment to sustainability through its “Absen Green” initiative. He commented, “I am excited to join Absen and contribute to its growth in the UK, particularly in promoting our environmentally conscious LED solutions.”
- Chris Wilson – business development manager, Absen UK & Ireland Pro AV: Bringing 20 years of experience in both indirect and direct AV sales, Wilson will champion the development of Absen’s UK sales and enhance customer relationships. He said: “I am delighted to be part of the Absen team and look forward to showcasing the superior capabilities of Absen LED to our clients.”
Martin Price - Martin Price – business development manager, Absen UK & Ireland Pro AV: Price, with 30 years of experience, will be focusing on expanding Absen’s presence in the Midlands, the North of the UK, as well as Scotland and Ireland. He said: “I am passionate about connecting with partners and end users, and thrilled to be driving Absen’s growth in key regions.”
Azalea Hu, managing director of Europe, said: “These strategic appointments mark a significant milestone in Absen’s regional growth strategy across Europe and Martin’s deep understanding of the UK pro AV landscape and their proven track records will be invaluable as we expand our market presence, forge stronger and trustworthy customer partnerships, whilst continuing to deliver innovative and sustainable LED solutions.”
