POLAR, the UK-based pro audio and AV distributor, has appointed Nick White to the role of business development manager as the company embarks on a broader push to market across its growing portfolio of brands.
White brings 20 years of experience across the pro AV industry, spanning system integration, distribution and manufacturing. The company says he has a strong recent focus on software solutions and expertise in combining hardware and software to deliver user experiences.
John Midgley, managing director at POLAR, said: “Nick joins POLAR at a very opportune moment. We have recently added several new brands to our portfolio, and are beginning the rollout of our go-to-market strategy.”
Midgley added that White’s experience in large-scale system sales and his relationships in the integrator market would support that drive, describing his knowledge, experience and energy as a valuable addition to the team.
Nick White, business development manager at POLAR, added: “I’m excited to be joining the POLAR team and taking on a fresh challenge. I have a genuine passion for the application of AV technology, and look forward to working with new and established customers.”
White’s appointment follows what POLAR describes as a period of portfolio expansion, with several new brands recently added to its distribution offer. The company says the hire is timed to support the broader commercial rollout of those additions.
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