If you thought Christie was only a projector company, ISE 2017 provides an ideal opportunity to find out how the company has been reinventing itself such that it now offers image delivery solutions across a broad spectrum of platforms.
“We’re trying to approach our customers from the point of view of their application, rather than from the perspective of our technology,” explained Jeevan Vivegananthan, senior director, product management. “What is their environment? Are they looking to deliver information, or a spectacle? We’re looking to help them have the best experience possible.”
An example is Ultrascape, a new direct view LED display under development that Christie is showing off on its ISE stand. Ultrascape has been developed by Christie to introduce the inherent advantages of LED (high brightness, low maintenance and cost of ownership) required for 24/7 mission critical applications, and for those looking to use direct view LED to address unconventional and creative videowall design, utilising the greater reliability and mounting precision the applications demand.
Also on show is an example of Christie’s work with RGB, with its latest 6P RGB laser. The company has gone on to develop its modular laser system, Christie Freedom, an evolution of its split-head designs used in ProVenue projectors that offered scalable and transferrable illumination.
According to Vivegananthan, Christie’s next series of 3DLP RGB laser systems will accumulate and evolve these innovations into what will be the first total integration (illumination and cooling) system for omni-directional installation.