Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

Christie projectors brightens launch of the new Nescafé Dolce Gusto

An impressive 22.5 metre (74 foot) wide by 8.20 metre (27 foot) long wraparound screen was lit by five Christie M 4K25 RGB pure laser projector, with two additional Christie 3DLP projectors illuminating the stage floor to complete the immersive experience

Nescafé has launched its new Dolce Gusto NEO coffee machine in Portugal with a spectacular 182,000 lumen immersive projection display powered by Christie. ADLC Audiovisuais selected nine Christie projectors to flood the auditorium of the Fundação Champalimaud in Lisbon with light and colour for the official presentation.

At the launch event, produced by the UPPartner agency for Nescafé, approximately 300 guests had the opportunity to participate in an unforgettable experience that integrated artificial intelligence, human avatars, video projection, tasting areas, and exclusive personalised animations.

An impressive 22.5 metre (74 foot) wide by 8.20 metre (27 foot) long wraparound screen was lit by five Christie M 4K25 RGB pure laser projectors engaged the audience. Two additional Christie 3DLP projectors illuminated the stage floor to complete the immersive experience.

Various images related to the brand were projected, while a group of dancers from the company Ritmos Urbanos performed choreographies that interacted with the projection.

In addition, two Christie D13WU2-HS laser projectors, with 1DLP technology, WUXGA resolution, and 13,500 lumens, projected on two large screens shaped like glasses that were located on the wall of the auditorium.

“These projections, with such an original format, caused a unique impact amongst the audience,” said José Cordeiro, director of ADLC Audiovisuais. “The client wanted to achieve a captivating effect on the audience, and boy, did we succeed.

“These 3DLP models have 4K UHD resolution, 25,000 lumens of brightness and pure laser RGB technology, producing brilliant images and spectacular colours. And all this with a super quiet operation and a lightweight and compact package. Christie has outdone itself with this machine.

“All the projectors, which were different technologies, brightness and resolutions, performed excellently. The image was always impeccable. The equipment shone for its stability, robustness, and power throughout the event, without the slightest setback. And, most importantly, the client was delighted.”