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Behind the scenes ISE Tech Tours

On each day of ISE, specially curated tours reveal the details behind unique AV and integration projects located in and around Amsterdam.

On each day of ISE, specially curated tours reveal the details behind unique AV and integration projects located in and around Amsterdam, including why, how and where technology is used and the core design principles involved.


This is Holland
Sir Adam Hotel

1-6pm, Monday, 4 February

The first ISE 2019 Tech Tour takes VIPs to these three iconic destinations in North Amsterdam, opposite Central Station.‎

This is Holland will whisk VIPs to a virtual flying experience, soaring over the Netherlands’ must‐see locations, courtesy of high-tech motion and projection technologies. The tour will be presented by the operator. This is Holland and the experience features an interactive and educational pre-show area, meaning those on-board can fly like a bird and marvel at the country’s diversity, beauty and richness.

The next tour will focus purely on lighting design and will show how incredible lighting happens. Spannend Licht* ‎will illustrate examples of outstanding lighting design and automated digital control technology installed throughout eight levels of the beautiful Sir Adam Hotel as well as THE BUTCHER Social Club restaurant in the Adam Tower. Find out what the original design methodology was like and the features which allow the space to change from hotel lobby to restaurant to main festival stage.

“Discover the secrets & colour science behind immersive lighting design. You’ll hear tricks you can use immediately in your current and future projects, or simply at home,” Evan Morris, founder Spannend Licht.

Anatomical Theatre of Wonder

10-2pm, Wednesday, 6 February

Tinker Imagineers will take visitors back six centuries of science in just six minutes at the updated Theatrum Anatomicum at Rijksmuseumboerhaave in the city of Leiden. The museum is a treasure chamber of science and medicine and contains a showcase of curiosities. Storytelling takes place in an old anatomical theatre using transparent screens and a spectacular, immersive show about the philosophy of science.

Stan Boshouwers, founder and partner at Tinker Imagineers explained: “Tech Tour visitors should expect an insight into the key design principles of the technologies deployed inside the Anatomical Theatre. They will hear about what technologies have worked well since installation and the decision-making processes as well as insight into some upcoming projects.”

Due to an overwhelming response, the tours are now filled.