Meanwhile, the project's adviser and installer, displayLED, is expecting its UK fixed installation sales and services business to double during the next 18 months.
Measuring eight modules wide by five high (8.448m x 5.23m), the 44.6sqm Stoke City screen can be used to provide a wide range of information to match-goers, including scores and advertising messages.
London-based independent display technology specialist displayLED provided extensive training to accompany the installation of the new system, which is run from a conventionally powerful PC running Windows Vista with a fast graphics card. Content is fed from the graphics card's DVi port to a signal splitter, then on to two 19in monitors at the screen operator's position - one with the controls provided by the digiSPORT software, the other with the current screen content.
"We're absolutely delighted with the system," commented Stoke City's head of development, Richard Smith. "It looks great and really adds to the match day experience."
Regarding displayLED's general progress in the UK, CEO Graham Burgess told II: "Our fixed installation business in the UK continues to grow rapidly in spite of difficult economic conditions. Customers tell us that the independent advice we offer, plus our ability to supply and install products from a range of different manufacturers, incorporating and offering long-term warranties and maintenance, is very attractive in the current climate."
Burgess drew particular attention to recently launched maintenance and operations division displayLED Screen Support, which is said to have been well-received by both existing and possible future customers.
"Consequently, we expect to see our fixed installation sales and services business double in the UK over the next 18 months," concluded Burgess.