Advanced Systems Group (ASG), a US-based media technology and services provider, has made three senior appointments to its London office to support what it describes as growing demand in the UK market.
Graham McGuinness has been named field CTO, Petra Leibu becomes director of strategic accounts (UK), and Neal Kemsley joins as senior solutions architect (media production). All three previously held roles at UK systems integrator Root6, a company known for its work in postproduction and media infrastructure prior to its acquisition by Jigsaw24 in 2017. They also bring prior experience from Avid and other media technology vendors.
ASG opened its London office in 2023 and reports increased activity across film, television, and multinational corporate clients. The company provides engineering services, cloud and on-premise systems integration, managed services, and production support, with a focus on media and entertainment workflows.
Dave Van Hoy, president of ASG, said: “This has been a very effective methodology in our staffing practices. We’ve brought in several teams in the past, for our audio, systems integration, storage, and cloud solutions business units. Each of them hit the ground running and were able to seamlessly execute for our clients.”
McGuinness, a founding owner of Root6, added: “It’s a privilege to work with a media-focused company like ASG who built its reputation on a progressive approach to modern media production workflows – serving our clients so that they can deliver remarkable work.”
Leibu commented: “Understanding the customer and their needs has been paramount to our success. The customer is the priority. Everything necessary to succeed in building and growing relationships whether they’re new or existing is based on honesty, integrity, and the knowledge of your customer and products.”
Kemsley added: “We’ve each worked in a variety of media production scenarios both as members of a reseller team, and at Avid as members of a manufacturer team. We understand the challenges clients face both in technical and logistical terms, and we work as one team to solve their challenges while bringing innovation and the benefit of our experience to the table.”
