Tateside, the London-based audio-visual systems integrator, has provided Daylesford Organic Farm, a beacon of organic living in the picturesque Cotswolds, with an array of AV solutions throughout the estate. The technologies from multiple manufacturers include Martin Audio loudspeakers, a Samsung ‘The Wall’ LED display, Bowers & Wilkins weather-proof AM1 loudspeakers, Dante audio over IP and a BrightSign XT244 video engine.
Founded by Carole Bamford – the wife of the owner of JCB, the billionaire businessman Lord Anthony Bamford – Daylesford Farm is home to the flagship Daylesford Organic Farm Shop, Bamford Wellness Spa, The Club by Bamford, Bamford Barn and Daylesford Stays, which includes holiday cottages and Carole Bamford’s modern British inns with rooms, The Wild Rabbit, The Fox in Oddington and The Bell in Charlbury.
The project encompassed the integration of AV solutions into various spaces. It involved a year-long planning process and close collaboration with the in-house architectural team was required.
Heritage House, an event space and ceremony hall, was a key focus for the Tateside team. The audio system employed Martin Audio CDD5 loudspeakers and SX112 compact subwoofers throughout the interior, integrated with a Bose backend using PowerMatch amplifiers.
In the central section, seven DJ input plates were strategically placed, allowing DJs to set up in any room, or even outdoors on the terrace. On the terrace itself, multiple pairs of Bowers & Wilkins weather-proof AM1 loudspeakers were deployed.
In addition, a 146in 2K Samsung ‘The Wall’ LED display provides a multipurpose visual element for presentations, live sports, movies and cinema screenings.
Ben Landi, project manager at Tateside, said: “Heritage House is a unique space created with extraordinary events in mind. It has three versatile and dynamic spaces with views over the Market Garden and countryside beyond, and the interior is based around neutral colours and minimalist styles. The architects were extremely detailed, and there was a real emphasis on a discreet aesthetic, so they didn’t want to see loudspeakers everywhere. From an audio side, this meant spreading out smaller loudspeakers strategically to maintain coverage without distracting from the overall look of the space. Usability was another key aim; they wanted the system to be easy for anyone to use without any technical expertise.”
He added: “The LED wall was a strategic choice to provide a ‘wow-factor’ visual focal point.”
The display is controlled via a Blustream app on an iPad. Anyone can choose content and send it directly to the video wall. Throughout all of Daylesford, the input and volume plates are the same. The Heritage House AV system is fully networked, using Dante audio over IP. A BrightSign XT244 video engine handles the visual content, whilst Blustream provides switching and signal management.
Bill Burles, IT manager at Daylesford Organic, commented: “Tateside worked seamlessly with our architects and IT team to investigate the best solution to our requirements. Without Tateside organising for us to visit Samsung HQ to view the products, we would have likely chosen a lesser option. Now, we’ve ended up with a stunning solution that everyone has complimented us on.”
The Club by Bamford was another focal point for installations. An exclusive private members’ wellness club, it was fitted with a combination of audio solutions, including Bose in-ceiling loudspeakers, white Martin Audio loudspeakers on the gym walls, and multiple pairs of loudspeakers from the Sonance Extreme weather-proof range for background audio in the humid pool area.
A pair of Bower & Wilkins outdoor loudspeakers rounded out the system, designed to elevate the wellness experience without compromising the peaceful ambience of the space.
Landi continued: “The Club by Bamford combines a variety of different spaces from the gym and spa to members’ communal areas that they can relax in. It required a combination of indoor and outdoor solutions, ensuring members could enjoy high-quality audio throughout, whether background audio or workout soundtracks in the gym zone.”
Tateside also supported the Daylesford Stays arm of the business, with Bose loudspeakers for background audio integrated at The Wild Rabbit, The Fox in Oddington, and The Bell in Charlbury. An analogue cloud-based system employed in the pubs, rather than a networked system, was chosen. Additionally, the Tateside team collaborated on installing digital signage and background audio to replicate the farm’s immersive experience, albeit in an urban setting.
Landi concluded: “We started working with Daylesford Organic around eight years ago, with our initial involvement in supplying and installing background audio in the brand’s London farm shops. Over the years, we’ve gradually expanded our role to cover the technology integration across the entire collection, including the pubs, the Club by Bamford and Heritage House, their new event space.”
