Sony has equipped German insurance group WWK Versicherung’s new visitor lounge with four professional BRAVIA 4K displays. The tech has been installed in the reception area of the Munich headquarters, a new modern lounge area has been designed to attract the attention of visitors, equipped with the latest AV technology.
WWK Insurance Group – specialising in unit-linked life and pension insurance – decided to implement an advanced cloud-based digital signage solution in its head office building. The aim of the project was to create a flexible and dynamic display solution that would contribute to both information displaying and branding.
Inspired by a football stadium, The WWK lounge can be used for multiple purposes like meetings, presentations and for informal events. AV supplier VAV Medientechnik was commissioned to provide the AV equipment and opted for four 98in Sony BRAVIA displays that form the visual centrepiece of the lounge.
The newly designed lounge benefits from a generous glass roof that lets in plenty of daylight and makes the rooms appear bright and inviting. Four Sony 98in FW-98BZ50L displays with a luminous intensity of 780 nit were installed to ensure the best view of the displays even in full daylight.
It has a 4K panel with 120Hz, equipped with XR Motion Clarity and Motionflow XR to reproduce fast movements on the screen clearly.
Benjamin Seifert, senior sales manager at VAV Medientechnik, said: “The new lounge is located in the daylight-flooded reception area of the main building. It looks inviting and open, but places high demands on the display technology. To ensure rich colours and outstanding contrast from almost any viewing angle, even in bright daylight, we opted for the 98-inch BRAVIA FW-98BZ50L display with a luminous intensity of 780 nit.”
Chris Mullins, head of Bravia product marketing, Sony Europe, added: “The new 98in displays from Sony are proving to be an extremely effective means of communication that not only improves employee information, but also strengthens the brand image of the WWK Insurance Group and clearly emphasises the multifunctional approach of the new lounge area. Together with VAV Medientechnik, we have realised a flexible and dynamic display solution that delivers the best results even in the challenging lighting conditions.”
A professional system running via Crestron NVX controls the signals for the displays, while operation is via a 10in touch panel that enables intuitive control. The BRAVIA displays offer flexible connectivity options and can be used with a variety of content, including presentations and wireless content transmission. A digital signage player provides centralised monitoring and content control of the four displays.
