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Samsung first for UK Orange store

Orange's new customer experience store in Milton Keynes has seen the first retail installation of Samsung's Ultra Thin Bezel LCD videowall.

Integrators Fujitsu worked with PSCo to deliver a 4×4 videowall using 46in LCDs. The screen was integrated as part of a larger installation in the store which included a comprehensive EPOS system, training area, game playing area and a 70in Samsung display at the front of the store.

“We have been working with Orange on instore IT installations for the past five years, but this project presented new challenges in terms of lead times, kit delivery and installation on site,” Jeff Boucher, project manager, Fujitsu explained. “We had never before attempted a wall with this quantity of screens and complexity of acoustics.”

An interactive Mexican wave, designed by London-based digital content company Poke was commissioned to improve customer experience. Visitors to the store have the opportunity to be videoed on a phone in-store, doing their best Mexican wave, which is then uploaded to the wall.