NoviSign’s cloud-based digital signage software has been deployed by Valley Plains Equipment, a John Deere agricultural equipment dealer, to manage showroom screens at its locations in North Dakota, South Dakota and Minnesota.
The platform is designed to let the dealer’s marketing team create reusable templates, schedule slides and playlists, and preview content before it goes live. A single dashboard provides control over what appears on screens at different locations, without the need to manage each store separately. The screens carry store promotions, new product introductions, sale events, weather and company news.
Valley Plains, a John Deere dealer since 1997, began with a two-screen pilot, added eight more screens within 30 days, and has since expanded the deployment across its network.
The company previously used Spectrio for its in-store signage, but its marketing team found managing screens across locations difficult.
Rachel Rodin, marketing coordinator at Valley Plains Equipment, said: “Adding content is incredibly simple. We can set up our templates easily, schedule the various slides and content, and preview it before it is sent out to the screens.”
Gil Matzliah, CEO of NoviSign, added: “A digital signage network is only useful if the people responsible for it can keep the content current. When updates become too difficult, opportunities to communicate with customers get missed. We’re pleased to give Valley Plains a system its marketing team can use confidently across its dealerships.”
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