NoviSign has launched Studio AI, a new AI-driven way to create, edit and manage digital signage content, built directly into the NoviSign platform. Users describe the screen they need, either by typing, speaking or attaching assets such as logos and product images, and Studio AI generates the content, imagery, layout and visual hierarchy, using OpenAI’s GPT models to interpret instructions. The result remains fully editable, with users able to refine content through further AI conversation or switch to NoviSign’s drag-and-drop editor for manual control.
Gil Matzliah, CEO of NoviSign, said: “NoviSign Studio AI brings new ideas to life in a fraction of the time. What once required design skills and considerable effort can now be done quickly, with beautiful results that match the user’s vision. Users can explore several alternatives, choose the best, and spend more time creating and less time on execution.”
Studio AI can also update existing NoviSign creatives by describing the required change rather than manually locating and editing each affected element, such as updating a price or adding a product image to an existing promotion. Users can also ask Studio AI to simplify a crowded screen, emphasise particular information, align a design with brand guidelines, or translate a creative for different regions and audiences.
Studio AI is integrated into NoviSign’s cloud-based platform, which the company says currently manages more than 70,000 active screens worldwide, allowing creatives to move directly into the same workflow used to preview, schedule, publish and manage content.
Studio AI is available in beta within NoviSign Studio, with a number of complimentary prompts available and further access through NoviSign subscriptions.
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