Daktronics has supplied two LED video displays for a pedestrian bridge at Yas Bay Waterfront in Abu Dhabi, in the United Arab Emirates, delivering a new platform for live messaging and promotional content near the Etihad Arena. Yas Bay Waterfront is a mixed-use destination developed by Miral, a creator of immersive destinations and experiences. The bridge is part of a 3km boardwalk that includes restaurants, lounges, cafés, wellness centres and performance venues, and is a major attraction for both locals and international visitors.
Installed along the waterfront walkway, each display measures 3.84m high by 15.04m wide and features a 6.6mm pixel pitch. The screens provide high-resolution visibility for on-site promotions, event information and branded messaging as visitors pass through the popular entertainment and hospitality district.
Daktronics says that the digital signage system uses its control platform to enable scheduled content and real-time updates. It is designed to support motion graphics and multiple formats, allowing operators to tailor messages to specific events or audiences.
The installation follows previous Daktronics work in the area, including the large-format outdoor display at Etihad Arena. This latest deployment expands digital communication capabilities across the wider Yas Island precinct.
Andrew Gorder, project manager at Daktronics, said: “Thanks to the great support, we were able to provide a design-build solution to optimise viewing locations, angles and distances for these LED displays. It was a pleasure to work on this project for Yas Bay Waterfront, and these LED displays will be a great addition to the existing Daktronics outdoor display at Etihad Arena in providing information on upcoming events.”
The screens were installed in partnership with local stakeholders and designed to withstand Abu Dhabi’s climate while maintaining visibility throughout the day and night.
With the capacity to accommodate multiple advertisers and dynamic scheduling, the system is intended to support both commercial partnerships and public messaging in a high-footfall area.
Located next to the Hilton Abu Dhabi Yas Island and within walking distance of the Etihad Arena, Yas Bay Waterfront is a mixed-use destination developed by Miral. The 3km boardwalk includes restaurants, lounges, cafés, wellness centres and performance venues, and is a major attraction for both locals and international visitors.
