LED Studio has secured a high-profile contract with Gloucestershire Cricket, marking the beginning of a strategic partnership that will see the installation of two LED replay screens to improve the matchday experience at the Seat Unique Stadium, in Bristol, the UK. The company also became the club’s front-of-shirt partner for the Rothesay County Championship, starting on 4th April.
As part of this agreement, LED Studio will deliver a 60sqm LED display behind the Mound Stand and an 18sqm screen at Thatchers Bar & Kitchen, replacing the club’s existing scoreboard infrastructure.
These new displays will deliver high-definition replays, dynamic content and real-time match updates, while also providing fresh commercial opportunities for sponsors and advertisers. The contract win follows a rigorous tender process led by the ECB and Gloucestershire Cricket.
Joe Kaniecki, head of commercial at Gloucestershire Cricket, commented: “This partnership with LED Studio represents a huge step forward for the club. Their reputation for delivering world-class LED technology in sports venues made them the standout choice during our selection process. We’re excited to see these screens in action when we host Glamorgan for our first home Rothesay County Championship fixture on Friday, April 4th.”
Kevin Yates, head of sales – sports at LED Studio, added: “We are delighted to partner with Gloucestershire Cricket to enhance the stadium’s digital infrastructure with our state-of-the-art LED technology. These displays will provide an immersive viewing experience for supporters and open up new revenue streams for the club through engaging advertising and sponsorship opportunities. We look forward to delivering a transformative matchday experience at the Seat Unique Stadium.”
