It can now be revealed that Dynamo LED Displays installed four custom LED arches in the main foyer at the £875m new London skyscraper 40 Leadenhall, which is in the UK capital’s financial district.
When developers and architects envisioned the interior of the 910,000sqft building, which opened in November, they sought a feature that would be visually striking and represent the innovative use of display technologies.
Dynamo LED Displays was entrusted with this challenge, and delivered four LED arches, each 7.38m high and 1.488m wide, recessed into the walls to create the illusion of digital Georgian windows. The custom structures are just 50mm in depth and integrate LED technology into the fabric of the building’s design.
At the core of this project lies Dynamo’s 1.9mm DRA Series. Each arch boasts an ultra-high resolution of 768 pixels wide by 3840 pixels high. A specially designed resin covering is designed to optimise colour balance, contrast, and grayscale accuracy.
The display system is powered by a Novastar H2 video processor and a Pixera media server, running on a DVS 4U SWARM4-2C4K10G-A4000 Pro+ Interactive PC. Significant work was undertaken with Novastar to develop a solution for delivering video content to the custom LED modules.
Unlike conventional LED screens, the 40 Leadenhall digital arches were custom-engineered to fit within the intricate brickwork of the building. Dynamo’s experience in bespoke LED manufacturing allowed for the creation of uniquely curved cabinets and modules.
To achieve this level of customisation, Dynamo LED Displays designed and manufactured special custom circuit boards, allowing the LED modules to conform to the exact curvature of the digital arches.
The selection process for this project was exhaustive, with multiple global LED manufacturers competing to showcase their solutions. Developers and consultants rigorously assessed each contender, requiring real-world demonstrations of display performance.
The skyscraper includes a fitness studio, a 22,500sqft treatment and changing area, a wellness suite, library and a 30-seat cinema room. Employees are able to use touchless technology to book spaces at the 200-seat auditorium, two restaurants, 17 outdoor green spaces and terraces and the communal 11th floor rooftop clubhouse.
