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BrightSign players selected for UK’s first interactive cruise retail space

Handy AV has chosen BrightSign media players to deliver content in new interactive holiday store for Cruise 1st in Salford.

The interactive store and office space was opened in January at the newly redeveloped Lowry Outlet Mall offering customers the chance to select their next cruise holiday. Visitors can view, configure and purchase the latest cruise holiday opportunities on one of 12 22in iiyama touchscreen terminals. Customers and passing shoppers are greeted by in window screens and a 2×2 videowall showing 4K video content and images delivered by BrightSign XT243 media players.

“We chose BrightSign media players for their reliability and ease of installation,” commented Perdee Gould, corporate business development manager at Handy AV. “The XT243 players provide the advanced interactive features we needed for Cruise 1st and the content is easily managed and updated by staff in-store.”

Video content is used throughout the store to create a visually appealing, interactive experience for Cruise 1st customers including live TV content from Cruise 1st’s own Sky TV channel (Channel 860). The 2×2 iiyama 46in videowall is hung using B-Tech’s System X mounts with content delivered by BrightSign players via a Datapath Fx4 display wall controller. The window display signage uses iiyama screens mounted with B-Tech floor to ceiling mounts. BrightSign XT243 media players offer the most powerful 4K H.265 video engine capable of dual video decoding and frame-accurate videowall synchronisation.

Bruno Figueiredo, IT manager of Cruise 1st said: “It was important for us to create a relaxed and luxurious retail space where our customers could interactively browse and create their dream cruise. In the solution we have developed with Handy AV we have created a very sophisticated and welcoming store. The customer feedback has been very positive, with sales already up from previous years.”

Cruise 1st is planning to further enhance the window signage from the office side of the building onto the quayside during 2018, with Handy AV developing a bespoke solution for this.