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Absen in the driving seat at Europe’s largest commercial vehicle exhibition

LED display specialist enjoys takes pole position at this year’s International Automobile Exhibition (IAA) with its Polaris LED series

The International Automobile Exhibition (IAA), which took place in Hannover on 20-27 September, is the one of the world’s most important trade fairs for mobility, transport and logistics. This year saw two of the show’s biggest names – DAF Trucks and Volkswagen Commercial Vehicles – rely on Absen’s Polaris products to ensure that their respective booths packed a visual punch.

DAF used its stand to showcase 90 years of vehicular innovation. This was illustrated by the classic DAF A1600 from 1967 through to the future DAF CF Electric Innovation, while a prominent position was taken by DAF’s latest LF, CF and XF ranges. The stand was based around the theme, ‘Proud of our Heritage, Leading Today, Ready for the Future’ – a perfect fit for this year’s overall exhibition theme, ‘Driving Tomorrow’.

Providing the striking 30m x 4m video wall for the 2,500 sqm DAF stand was Netherlands-based rental and sales company, Bazelmans AV who made good use of the company’s newly acquired inventory of 120sqm of Absen PL2.9 rental LED screen; all of which was earmarked for the IAA show. As well as attracting visitors to the stand, the giant LED wall provided a powerful backdrop for press conferences like the one given by DAF Trucks’ president, Harry Wolters.

Project manager of Bazelmans AV, Aart Hakbraken commented: “The LED wall was the star of the show on the DAF stand and helped to leave a lasting impression for visitors. At Bazelmans AV we like to work with high-end premium brands to deliver the best visual performance and Absen’s Polaris series certainly fit the bill”.

Elsewhere at the IAA was Volkswagen Commercial Vehicles which featured 148sqm of Absen PL2.5 Pro. German-based event services provider, GAHRENS + BATTERMAN, was responsible for providing the six individual LED displays, with the smallest screen measuring 5.5sqm and the largest coming in at 60.5sqm. The line-up of LED screens perfectly complemented the design of the booth and were also used to support the launch of five new zero-emission vehicles for the German car manufacturer.

Commenting on the purchase of its Absen LED products, Stefan Mueller, LED Product Manager at GAHRENS + BATTERMAN added: “The procurement of the new PL2.5 Pro LED modules from the Polaris series has been spot on in terms of both quality and the price/performance ratio in the rental area. The indoor LED product has also been particularly impressive because of its flexibility, as demonstrated at the IAA show this year”.

Polaris 2.5 Pro, Absen’s latest 2.5mm LED product, offers superior contrast and high precision alignment, as well as benefiting from UltraBlack Technology (small non-reflection LEDs, combined with matte and super black mask); premium grade Multicolor 1515SMD (for extreme blacks, ultra-high contrast, vibrant colour and ultimate pixel uniformity); and integrated auto-lock and auto-eject systems for fast and easy installation at the push of a button.

The IAA will return for 8 days in 2020, slated to run from Thursday 24 September to Thursday 01 October, and will once more be held in in Hannover.