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Williams AV named exclusive US distributor of Ampetronic Loop products

The new distribution agreement for North America is effective July 1

From July 1, 2020, Williams AV will become the exclusive North American representative for the Ampetronic brand and its range of hearing loop technologies.

The new agreement strengthens the strategic partnership between the two companies and builds on the recent announcement introducing Ampetronic as the exclusive distributor for Williams AV assistive listening products in the UK and Ireland, effective May 1, 2020.

“Ampetronic is the pioneer in hearing loop technology and the world leader in design and manufacturing of these systems,” said Williams AV CEO, Rob Sheeley. “Our companies share a combined passion for bringing innovative products to market to help people better hear and understand their surroundings. From July 1, Ampetronic’s range of solutions will become our offering in the fast-growing market for installed hearing loop systems to support hearing aid users in churches, classrooms, conference rooms, airports, theaters and more.”

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Ampetronic MD, Julian Pieters said of the extension to the existing agreement: “Ampetronic and Williams AV are long established as global champions for assistive listening, sharing a dedication to meeting the needs of hard of hearing people.

“This announcement comes at a time when we are seeing rapid growth of the North American and global hearing loop markets along with strong growth in the adoption of all installed hearing assistance.

“We are delighted that Williams AV have chosen Ampetronic’s hearing loop solutions to complement their product range North America, bringing together the leading brands in the assistive listening sector.

“As well as bringing together strong and complementary product lines, the partnership is built on well-matched philosophies for technical excellence, education and training, and high investment in customer support, ensuring our solutions genuinely benefit service providers and end users.”