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Williams AV and Ampetronic partner for UK market

Strategic partnership will see Ampetronic become exclusive distributor for Williams AV's UK assistive listening and conferencing products

Williams AV has announced that Ampetronic will become its exclusive UK distributor for assistive listening and conferencing products from Friday 1st May. 

The two companies have signed a strategic partnership for the UK market that will allow resellers local access to Williams AV products, as well as sales, design and service resources from Ampetronic. The two companies are working to establish “local logistics to service the Williams AV distribution channel throughout Europe” by 1st July this year.

“We have always sought a way to better support our international customers,” explained Williams AV CEO, Rob Sheeley. “By partnering with Ampetronic, our organizations have the ability to greatly expand the market for assistive listening and conferencing technologies… This strategic partnership also provides collaboration opportunities between our R&D teams to accelerate future product development.”

Julian Pieters, managing director of Ampetronic, said, “Williams is continuing to invest in hearing systems; having just released new IR systems and new IR + Wi-Fi hybrid products, their roadmap is a close fit with our market in the UK and Europe. We are delighted to be working with Williams and look forward to collaborating with them on the exciting opportunities our partnership is sure to present, including new product lines outside of assistive listening such as Bluetooth Audio conferencing, Translation and Presentations systems.”