The MUSIC Group has appointed Proel to serve as distributor for its Behringer and Bugera brands in the Italian market.
Headed up by Uli Behringer, The MUSIC Group is the parent company of several leading pro-audio brands, including Behringer, Bugera, Midas and Klark Teknik.
“We are excited to be appointed by The MUSIC Group, and believe that their practice of offering professional quality equipment at exceptional prices helps us to stay competitive,” said Fabrizio Sorbi, MD of Proel. “We look forward to ensuring that their product range is accessible for our customers. Proel’s customers know that they can expect superb products from the MUSIC Group’s respected brand names, while we know that we can enjoy an excellent working relationship with their team. In conjunction with our largest key customers, we are planning to open a number of dedicated Behringer ‘shop in shops’ in Italy, a project we are very excited about and believe will help define the future of MI retail in Italy.”
Uli Behringer, CEO of The MUSIC Group, added: “We are extremely pleased to work with Proel as their standard for providing excellent customer experience perfectly matches our own vision. Over the past 22 years, our Italian customer base has been very loyal and we thank them for their support. We’re confident that relying on Proel to provide excellent sales fulfilment and distribution services in Italy will allow us to further focus our resources on world-class product development, manufacturing and branding which we view as our company’s core competencies. As always, our ultimate goal is to provide a great experience for our customers.”