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HOLOPLOT appoints PCI Group as distributor in China

The deal is part of HOLOPLOT's declared intention to bring its Matrix Array systems to the expansive Asian audio market

HOLOPLOT has announced Prime Connections International (PCI Group) as its official distributor for China, Hong Kong and Macau. Beijing-based PCI has over 30 years of experience in Greater China’s expansive audio-visual industry, representing established brands. The deal is part of HOLOPLOT’s declared intention to bring its Matrix Array systems to the Asian audio market.

The companies believe the distribution partnership will see them both achieve expansion in the experiential and live entertainment industries, as well as speech-based applications within the education and business sectors.

L-R, Ryan Penny, head of sales, HOLOPLOT; Jason Huang, PCI general manager; Tommy Ho, PCI business development director

“HOLOPLOT is a perfect fit for a multitude of applications we serve,” said Jason Huang, general manager, PCI Group. “As a HOLOPLOT distributor, we can provide customers with transformative audio experiences that set them apart from the crowd. HOLOPLOT’s unique approach allows for unprecedented control over the direction and focus of sound resulting in exceptional audio quality and an increased level of audience engagement for clients across a broad variety of applications.”

Ryan Penny, HOLOPLOT head of sales, also believes the new partnership holds great promise. He said: “The team at PCI Group are incredibly professional and experienced and are market leaders in the speech, experiential and live markets. They are working extremely hard to meet the growing demands of Chinese audiences, who have a reputation as advanced technology adopters. We are excited to see HOLOPLOT expand in this market together with such a reputable and ambitious company.”

Alongside a growing demand for immersive audio experiences across various experiential and live entertainment sectors, China is seeing a rise in speech based applications, as the country is the home to many large-scale conferences, exhibitions, and corporate events, as well as some of the largest transportation hubs in the world. PCI will attempt to introduce HOLOPLOT’s precise sound control and spatial audio technology, to cater to the growing demand for advanced audio solutions for presentations, panel discussions, and live performances.

“Educational institutions are keen to provide immersive and engaging environments for learning, and HOLOPLOT technology will help to dramatically improve the quality in these establishments,” Mr. Huang added.