Sennheiser has taken a majority shareholding in Dear Reality GmbH, as of 1st July 2019.
Dear Reality specialises in spatial audio algorithms and VR/AR audio software and will continue to operate as a separate company based in Düsseldorf; customers will be able to rely on existing dearVR products and can look forward to joint VR/AR workflows by Sennheiser and Dear Reality. Uwe Cremering, responsible for AMBEO Immersive Audio at Sennheiser, will support the company as a third CEO alongside founders Achim Fell and Christian Sander.
“For us, 3D audio is the future. With AMBEO, Sennheiser is active in all areas of immersive audio production, from the initial recording to mixing and processing and, finally, reproduction,” said co-CEO Andreas Sennheiser. “Audio software is an important building block in this production chain, especially as regards VR/AR applications.”
Co-CEO Daniel Sennheiser explained: “We are pleased to have gained additional highly qualified software experts and further 3D audio products with the acquisition of Dear Reality. At the same time, leveraging the strength of the Sennheiser brand and its global distribution network will give Dear Reality a larger scope of action.”
“We have been working closely with Sennheiser as an investor and partner for the past one and a half years, and are excited to now become a part of the Sennheiser family,” added Dear Reality founders Achim Fell and Christian Sander. “3D audio software has an ever-increasing importance in audio production. Together, we will expand our innovative, professional end-to-end workflows – and develop new ones.”