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Meridian raises international profile with new KVB-designed showroom

Residential audio manufacturer Meridian Audio has expanded its international presence with a new showroom in Alderley Edge, Manchester, UK.

Meridian Audio has opened a second UK showroom in Alderley Edge, Cheshire.

The premium audio/video brand selected retail design outfit KVB Design – which had previously designed 12 of the company’s showroom’s since the first in Bangkok in 2009 – to handle the look of the new space.

Corporate identity and a platform for global expansion were two key specifications for the design of the new room.

Customers have access to a number of areas in the showroom each of which house the brand’s product lines – from compact entertainment systems, Digital Media Systems to flagship DSP loudspeakers and home cinema systems.

The ground floor features a concierge reception area, where product requirements can be established.

Elsewhere, the basement houses a kitchen to demonstrate how Meridian’s systems can be extended around the home, as well as a dedicated Meridian ‘Experience’ room to showcase its range of home cinema systems.

John Buchanan, director of sales and marketing at Meridian, said: “Working with KVB Design has supported Meridian in creating a high-class British brand with stores that deliver an unparalleled customer experience and increased sales. In 2012, we have continued to pursue our retail expansion strategy worldwide and look forward to continued growth across the UK.”