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ASG opens new office in heart of London

Planned to open in May 2024, the new home in London’s Holborn area, will provide ASG with a greater European presence as part of its international expansion plans

Advanced Systems Group (ASG) is opening a new office in the heart of London, UK. The move gives the systems integrator a greater European presence to better serve its international customers and meet the rising worldwide demand for managed services, production and post-production facility expertise.

Planned to open in May 2024, the new home of ASG UK is Aviation House, in London’s Holborn area, a dynamic professional and creative hub. Tim Cuthbertson, an ASG global account executive with more than 30 years of integration and professional services experience, will relocate back to his native London to head the new operations as managing director.

Cuthbertson felt the ASG UK launch was a “right time, right place” decision driven by shifting business and economic factors. “Organisations in our markets have had to reinvent their operations, first adapting to workforce changes caused by the pandemic, and later dealing with issues like the actors’ and writers’ strikes, so there’s a lot of pent-up refitting and development that’s ramping up,” he said.

He added: “With globally distributed workforces now a reality, having an international presence is an operational requirement. Technology doesn’t stop moving, and London is a significant production centre, so expanding was the logical choice. Our UK presence will be there to serve the needs of these organisations.”

The new headquarters will house ASG UK’s team in a space flexible enough to accommodate future expansion. Advanced Systems Group UK a wholly owned subsidiary of ASG, is part of its phased approach to ramping up its international presence.

The UK team will focus on its current European clients, including SNAP, Google, and Yahoo, as well as ASG’s US clients with UK facilities, who can now access the same source for data storage, workflow tools, and managed services as in the US.

“From the start, our goal was never to be the biggest integrator, but to be known for delivering the best service for our customers,” said Dave Van Hoy, president, Advanced Systems Group. “We have been operating internationally with a managed services and SI presence in London for more than a decade, and several of our global M&E and enterprise customers have long requested us to establish a greater presence outside of North America. It’s clear that this is the right time to formally expand our international business and open an office in London.”