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K-array partners with Medialantic and Senia to strengthen EMEA distribution

K-array group strengthens EMEA expansion through new distribution partnerships in Romania and Germany 

K-array, a leading manufacturer of innovative professional audio solutions, has announced the strengthening of its EMEA distribution channels through new partnerships with distributors Medialantic in Germany and Senia in Romania. These distribution partnerships will reinforce K-array’s global reach, providing its range of installed and live solutions to customers in new markets.

Medialantic, based in Berlin, is a company dedicated to sound production with a team of passionate individuals committed to outstanding design and unmistakable acoustics. It works with over 15 hi-fi and home cinema dealers throughout Germany, as well as one dealer dedicated solely to the marine sector, a key market for K-array products.

“We are excited to partner with K-array and bring their innovative audio solutions to the German market,” said Veit Wegmann-Kamecke, CEO at Medialantic. “K-array’s commitment to quality and innovation aligns with our values at Medialantic, and we look forward to working together to provide our customers with the best audio products and support.”

Based in Romania, Senia is the largest distributor and retailer of equipment and instruments for the music industry at a national level. They are also the exclusive representative for several prestigious audio brands. Senia provides sound and lighting solutions for large-scale projects for private firms, public institutions, and European organisations.

“We are delighted about the partnership we have started with K-array,” says Ionut Mavrichi, marketing director at Senia. “The versatility and ingenuity of K-array’s technical solutions represent a welcome addition to the market.”

K-array EMEA sales manager, Francesco Maffei is pleased to welcome the new partners to the K-array family: “We are thrilled to be working with these two outstanding companies and look forward to providing customers with the best audio products and support in the industry,” he declares. “These new partnerships will allow K-array to expand its product portfolio and competencies and bring in new technologies, continuing the company’s commitment to quality and innovation.”