STARNETWORKS group has been confirmed as the official distributor for HOLOPLOT Matrix Array systems in South Korea. This marks HOLOPLOT’s first foray into the burgeoning Asian live entertainment market.
“Our philosophy is to look at sound as both an art and a science,” said Su Keun O, CEO at STARNETWORKS. “This philosophy aligns perfectly with HOLOPLOT technology, which is science-based, software-driven, and hardware-enabled, offering unparalleled sound experiences through sound control.”
The STARNETWORKS team had their first opportunity to witness the HOLOPLOT X1 Matrix Array in action earlier this year at the ISE Show in Barcelona. “We were fascinated by how HOLOPLOT could visualise sound dispersion and control the sound with such precision and the creative potential of this,” continued Su Keun O. “Since then, we’ve discovered many more benefits of HOLOPLOT technology with X1 and the new X2 covering all bases in terms of application type. Utilised as a stereo system it completely removes hot spots and unwanted reflections, allowing us to achieve very high-quality, enjoyable sound.”
The debut of X1 in South Korea occurred at Lightroom, South Korea, which opened in Godeok, Seould on November 1 – the second Lightroom venue to host David Hockney: Bigger & Closer (not smaller & further away), bringing a new burst of creative energy to the already globally renowned arts and culture scene of the South Korean capital. The X1 is currently wowing visitors to The Moonwalkers at Lightroom London.
“We are thrilled to partner with STARNETWORKS and to bring the power of HOLOPLOT audio technology to the Asian market,” said Ryan Penny, head of sales at HOLOPLOT. “As a manufacturer offering a completely new technology, we’re partnering with companies that see the difference in our systems and are willing to take a step towards the future. STARNETWORKS has already built a great reputation, South Korea is a market that is both forward thinking and is seeing growth in immersive experiences and we see this as a relationship that will extend that further.”
