An exhibition stand is a communications tool. And just how well it communicates to show visitors is at the heart of the Stand Design Awards, run independently of ISE by EXHIBITOR magazine, a publication that serves the world of trade show marketing.
The Stand Design Awards have run at ISE since 2017. Every stand is automatically entered into the competition. EXHIBITOR magazine team members Emily Olson (editor) and Ben Barclay (freelance associate editor) visit the entire show floor and draw up a list of finalists.
An expert independent international jury of designers and marketers then visit the finalists’ stands to decide on a winner and two runners-up in each of four stand size categories.
Stands are rated against the following criteria:
- Communicating the name and purpose of the exhibitor
- Effective design realisation
- Use of colour, graphics, and organisation/wayfinding
- Effective integration of technology and/or lighting design
- Use of space and scale to convey key messages
- On-trend and/or impactful overall presence
- Visually recognisable efforts towards sustainable design
The winning exhibitors are presented with trophies at the Stand Design Awards ceremony at 16:00 on Thursday 5 February on the Smart Home Technology Stage (stand 2D350).
