Sony will return to ISE in 2025 to showcase the evolution of how it’s creating connected experiences for its customers. Its booth will be completely sustainable and will showcase Sony’s “Making it, Moving it, Using it and Re-using it” initiative, alongside its most recent certificate updates and partnerships.
The BZ-L Series BRAVIA Professional Displays are designed with a strong focus on sustainability. These displays utilise recycled materials, including SORPLAS and feature advanced components such as System on Chip (SoC) and an Eco dashboard. Also, an ambient light sensor optimises power consumption. The flagship models, the BZ40L and BZ53L series will also be a focal point on the booth to showcase their deep black non-glare coating.
Following the launch in September, Sony’s new BRAVIA Projector 8 and 9 will make their debut at the show. Also, for the first time at ISE experts from Sony’s content production and live production teams will showcase live events, streaming & content creation solutions for the corporate and education markets as well as its SDK solutions.
ISE visitors will be able experience Sony’s display technology throughout the show, with many of Sony’s trusted partners featuring its products on their own stands.
Highlights from the Sony booth will include:
- Retail store front to showcase the Deep Black Non-Glare lineup 98BZ53L and BZ40L series.
- BRAVIA Professional Displays integrate with more than 60 CMS worldwide.
- TEOS workplace management solution and partner integrations will be available for demonstration in the corporate area.
- The SRG-A12/A40 PTZ cameras will demonstrate the AI multi-person framing technology in a classroom setting together with SRG-X40UH
- The newly launched 4K HDR BRAVIA Projector 8 (VPL-XW6100) and 9 (VPL-XW8100) that are designed to provide a cinematic experience in the home.
- Sony’s Crystal LED CH-series will be on display and interactive for visitors to experiment with different automotive design simulations.
- A virtual production booth will house Sony’s Crystal LED VERONA display alongside its full virtual production portfolio, including the BVM-HX310 monitor.
- New for 2025 a dedicated content production section to showcase Sony’s live & content creation products and solutions, including the latest BRC-AM7 PTZ & PXW-Z200 camera to easily capture content with AI, as well as XVS-G1 Switchers, Ci Media Cloud and other products.
Rik Willemse, head of Sony Professional Displays & Solutions Europe, said: “ISE is such a prolific event in the AV industry, and we’re once again delighted to be attending and bringing our fully sustainable stand to Barcelona. We’re looking forward to showcasing the next level of updates in our partnerships, products, technology and solutions that will deliver huge benefits for companies across the retail, education, corporate, and content production sectors.”
He added; “We’ve been focusing a lot on our long-term vision and purpose, particularly around our ESG initiatives, and are looking forward to showcasing our Making it, Moving it, Using it and Re-using it philosophy which sits under our wider Sony Road to Zero plan. There’s no better place to catch up with recent advancements and developments in AV than this industry-defining event.”
Sony will be exhibiting in Hall 3, booth 3E300 at FIRA Barcelona, Gran Via from 4-7 February 2025.
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