Biamp, a leading supplier of professional audiovisual solutions, has announces its transition to a dealer-direct model in Sweden. The company believes the shift allows it to engage more directly with the market, providing more streamlined communication and a higher level of service across all verticals, including corporate, hospitality, education, large venues, and more.
Michael Jarl Christensen, general manager, Europe, said: “Sweden is a key market for Biamp, and we are excited to take this next step in delivering even better service and support. By transitioning to a direct-to-market model, we work more closely with our partners, providing them with the tools and expertise needed to drive success. This move ensures that Swedish customers benefit from a more seamless and efficient experience with Biamp solutions.”
Leading the expanded presence of Biamp in the region is Anki Wenke, the new sales director, Nordics. Wenke is tasked with playing a crucial role in supporting customers across the Nordic region.
Christensen added: “Anki Wenke brings a wealth of experience and deep knowledge of the Nordic AV market. Her leadership will be instrumental in helping us build stronger relationships and expand our reach in Sweden.”
Biamp says that any changes to purchasing, support, and training processes have been communicated to existing customers and the long-term partner Scandec.
Christensen concluded: “Scandec is still our valued distribution partner in Norway, and we want to thank them for their years of commitment to the Biamp brand in Sweden and look forward to the continued collaboration in their current market.”
